Processed Foods Make Up Most of Our Diet

Under the NOVA classification, processed foods are products altered through industrial steps—adding sugars, oils, preservatives, and texture agents. Today, these processed and ultra-processed foods dominate global diets.

A Global Fiber Gap: <30% of What’s Recommended

Because most of our diet comes from processed and ultra-processed foods, we end up consuming far less fiber than recommended. During industrial processing, fiber is often removed to improve mouthfeel, stability, and scalability, resulting in products that are easier to produce but lacking essential functional components.

90%

of People Don’t Get Enough Fiber

Processed foods lack fiber, and eating mostly unprocessed foods is time-consuming and difficult to maintain in modern life.

14 Million Years

of Healthy Life lost

Low-fiber diets reduce the health span by driving inflammation, poor gut function, and long-term metabolic decline.

600,000 Deaths

Each Year

Most are linked to chronic and metabolic conditions such as heart disease, diabetes, and gastrointestinal disorders—conditions strongly influenced by insufficient fiber intake.

Fiber is not protein

Fiber is not protein

Fiber is functionality. Fiber delivers function—not just grams.

Different fibers do different jobs in the body. As nutrition authorities emphasize, the healthiest diet is a diverse diet, and that includes a diversity of fibers—each with its own role in supporting well-being.

Bulky Fiber: Necessary, Not Sufficient

Bulky fibers are essential—but only solve basic needs.

They support regularity, cholesterol control, and satiety—important, foundational functions.

But they do not address the broader benefits consumers increasingly expect from their food.

Prebiotic Fiber: The Missing Fuel

Prebiotic fibers are the missing fuel for our gut microbiota.

They provide the food that beneficial gut microbes need to grow and stay diverse. Without enough of these fibers, our microbiota can become less active and less diverse—an unmet need in today’s fiber-poor diets.
Prebiotic fibers help support the kind of microbiome diversity linked to better digestion, immunity, mood, and everyday resilience.

Our Solution

Why Today’s Prebiotic fibers Fail to Solve the Problem

  • The market offers only a small number of prebiotic fibers—nowhere near the diversity found in natural diets. We’re far from providing the rich variety the microbiota needs.

  • To deliver measurable benefits, current prebiotics require grams, not milligrams. This heavy load often triggers bloating and discomfort, especially for new users or when consuming too much of the same fiber type.

  • Most prebiotic fibers are designed around basic gut health, offering very limited functionality. They don’t unlock broader benefits like energy, mood, immune support, or resilience.

  • Traditional prebiotic fibers take weeks or even months of daily intake before users feel any change—an experience that doesn’t match today’s expectations of fast, noticeable results.

  • Current prebiotics affect everyone differently, making it hard to know whether they’re actually helping you.

Our Solution

Even though prebiotic fibers are essential for feeding the gut microbiota, today’s available ingredients cannot meet modern health, formulation, or consumer needs. Here’s why the gap remains wide open.